Kick starting 2016 with an innovative all-inclusive new series of international artist profile interview feature publications with a view to showcase some of the best emerging artists around the world. Catalyst was simply inspired by a plethora of awe-inspiring artworks I’ve had the pleasure of viewing over the past 5 years or so producing new media art publications on an ad-hoc basis ongoing basis.
Planning for this series began at the turn of the new year in early January 2015 with a two-phase strategic approach in mind. From a producer’s standpoint, one of the biggest technical challenges I struggled for a while to solve as a consequence of geography was finding the most impactful alternative new media solution that seamlessly bridges the gap between borders in order to effectively execute said publications without compromising on the core elements and editorial narrative synonymous with an Artist Nest feature.
First half of the year was heavily focused on brainstorming ideas and research development. Once a basic blueprint process was established and refined, what follows after is a structured back to basics producing methodology, the single most stressful phase in respects of making initial first contact from mid July onwards and impatiently waiting for a response containing those magical words… “Yes, I would like to be featured on Artist Nest. How do we proceed”.